Red Bull Doodle Art

VR EXPERIENCE

Whether you’re in class, on the phone or just stressing out, doodling has always been there to keep your hands busy and Red Bull has taken the artform from a distraction to the main event at the Red Bull Doodle Art competition

Red Bull Doodle Art is a global doodling competition where over 40.000 students worldwide are invited to share their creativity. In its third edition, the best doodlers from around the world were invited to San Francisco where they could take doodling to the next dimension, literally. The resulting VR artworks were combined into the Red Bull Doodle Art – Global VR Gallery, now available as an app over Steam, Oculus Store and Viveport

Brief

Whether you’re in class, on the phone or just stressing out, doodling has always been there to keep your hands busy and Red Bull has taken the artform from a distraction to the main event at the Red Bull Doodle Art competition.

Over 40,000 students worldwide are invited to share their creativity and is already in its third edition and only the best doodlers were invited to San Francisco where doodling was literally taken to the next dimension. The resulting VR artworks were combined into the Red Bull Doodle Art – Global VR Gallery.

HOw did WE Do IT

Our theme for the VR Gallery was “A Globally Connected Artistic Consciousness”, represented as a futuristic city where doodles would come to life. Check out our initial sketches below - can you recognize any real life buildings in the outtakes below?

Then we started to develop the UX for the event installation, the in-App interaction points and the Vive controllers. The fact that there were 1000 visits expected over 2 days made this somewhat complicated, but there’s nothing our team can’t handle! We used a 4x pod synchronised queuing system, all while the App was uploading and displaying 45 sculptures, and 2 different environments for the user to navigate through.

THE EVENT

World renowned Academy of Art San Francisco hosted the event in their Atelier location, surrounded by a huge amount of 2D and Tilt Brush artwork.

Contestants had at their disposal sketch pads, a giant board with paint markers and 4 VR headsets stations to complete their artwork. The VR stations could also be used to navigate through the Global VR Gallery.

Our team, hopped up on Red Bull, made sure that everything ran without a glitch, all while the San Francisco Pride was raging outside!