Henkel - Augmented Reality Table
MIXED REALITY EXPERIENCE - Imagination
We came up with an augmented reality app, that brought a physical 3D model of a city to life, which users could navigate through
Brief
Henkel has an extensive portfolio of amazing products and wanted us, in partnership with Imagination, to create an experience that would transport customers to a world where they could navigate through all of the products Henkel has to offer.
Our Approach
We came up with an augmented reality app, that brought a physical 3D model of a city to life, which users could navigate through.
Using an iPad Pro with the app, the user was transported into the Henkel world and could get to know their products by whizzing through the virtual city and going into buildings where all of the products were displayed and interact with them.
Check out the video above!
How did we do it
Two cities - a physical one on a table, printed in 3D, and a virtual one, an animated version that brings the 3D model to life.
We partnered with Imagination to create the physical model that was 3D printed and designed on Unity and Maya.
The app, developed on Unity, contains information pop-ups, 360º environments, as well as object close-ups and animations.
TEAM
Head of Production Dan Lavi
Project Manager Jennifer Ross
Project Manager João Filipe Ferreira
Head of Interactive Lukasz Rynski
Head of 3D Ormond Taylor
Lead 3D Artist Alex Piglowski
3D Artist Matt Kite
Unity Developer Michał Inotlewski
Unity Developer Miroslaw Warchol
Technologist Robert Ford
QA Testing Divya Kumar
