Land Rover Defender AR Application

APPLICATION - Imagination

We developed a cutting edge Augmented Reality application that allows users to explore the new Land Rover Defender and try a vast array of optional customizations. Alongside the vehicle's personalisation, the App also allows the user to see how the car interacts with a number of challenging environments. Freezing snow, sand, muddy forest and slick city streets all fall under the wheels of this iconic British car.

The App makes effective use of AR Runtime to showcase the new vehicle's beautiful exterior design and luxurious interior layout. The App also provides users with a tantalizing first look at a host of new accessories and features - just as if the car was right in front of them.

The Brief

Together with Imagination we developed an upgraded Retail app to promote the launch of the new Land Rover Defender.

The app was made available to vehicle dealerships and the general public. Users of the app can easily choose between two wheelbases, several accessory packs and different models.

Initially designed as a powerful marketing tool targeted for retailers. The App has also proven to be great for engaging potential customers at promotional events and in campaigns around the world.

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The Mechanics

The native app supports localisation for up to 80 markets Worldwide (including China) and is developed using Unity. We also utilised AR Kit and AR Core, through Unity AR Foundation, to create high-end markerless AR.

With the app installed on your phone, you'll have a new Land Rover Defender at your fingertips. Learn more about the Defender specifications, change colour options and swap wheelbases. You can even observe the Defender in its natural habitat.

Using the app's AR functionality you can place a virtual Defender almost anywhere in your immediate surroundings. Make changes to the car's customisable features and watch animations. Experience the new Defender best in class performance by placing the car onto various artificial terrains and watching as it overcomes even the most challenging of surfaces.

What if your phone doesn’t support AR? Don’t worry! We created a cinematic environment with all of the features of the AR.

Good integration with social media is a must have feature these days.

Use the app to customise your very own version of the car, from body style, interior finishes, a myriad of accessory packs and no less than 12 wheel options.

When you're done, seamlessly share photos of your virtual Defender with family and friends, learn who prefers leather seats and who wants surround sound. That should be enough to keep everyone talking for days. The car's lavish interior can be experienced thanks to the use of 360º functionality. Rotating your phone enables exploration of the vehicle's interior from almost any angle. Enjoy a driver's vantage point from the front seat, then take in the scenery from a rear passengers perspective. The app also supports deep-linking, making it ideal for email campaigns and furthering user engagement.

We developed the app with a two tiered approach to content. The first level of content is accessible to anyone who downloaded the app. Access to the additional level of features can only be gained by scanning a unique QR code. The app encourages users to visit a local dealership where a scan of the QR code can be obtained.

The Defender AR APP also includes a bespoke media gallery featuring high quality photos and videos, each highlighting the vehicles captivating new looks and shining a spotlight on some of its innovative new features.